Keep it Simple
Scaling a business can feel overwhelming. The pressure to grow quickly, hire more people, and tackle new opportunities often leads to one outcome: complexity. But sometimes, the best way forward is the simplest one.
I once worked with a business owner who lived by the KISS method: Keep It Simple, S*****.
“I gotta tell you, James, we have to apply the KISS method here,” he’d say with a knowing smile.
“What did you call me?!” I’d joke back.
We’d share a laugh, but then we’d roll up our sleeves and get to work. And you know what? He was right. Every. Single. Time.
The truth is, scaling isn’t about doing more. It’s about doing LESS, but better. Let me tell you about another business I worked with that desperately needed this philosophy.
This company had experienced explosive growth, expanding their team from 20 to 70 people in just a year. On the surface, it looked like they were thriving. But beneath the surface, things were falling apart. Projects stalled, deadlines were missed, and frustration was building across the team.
Why?
Too many processes. Too much noise. Not enough KISS.
So, we got to work. The first step was simple: we asked every team to eliminate just ONE task or process that wasn’t adding value. At first, there was some resistance. “We’ve always done it this way,” they’d say. But as the team began cutting out unnecessary steps, they started to see the benefits.
Every month, we cut more noise. Slowly but surely, we streamlined their operations and gave their team the breathing room they desperately needed.
The business owner saw the biggest transformation. Instead of being pulled into 10 meetings a day, they focused on just three priorities:
Strategy
Team alignment
Culture
This shift wasn’t easy, but the results were undeniable. Within 12 months:
Revenue grew by 40%.
Employee turnover dropped by 30%.
The business was no longer running in circles. They were running with purpose.
The lesson? Simplify to scale.
Growth isn’t about adding complexity. It’s about making space for what matters. When you cut the noise, you create room for focus, alignment, and real progress.
So here’s my question for you: What’s ONE thing you can cut today to make space for what matters most? Think about it. The results might surprise you.
